Book Review: Changes – a business novel by Tom Graves
From the Editor: As part of our ongoing series of…
Hybrid By Design Vs. Hybrid By Accident
As a veteran of enterprise IT, there’s a difference between “hybrid by design” and “hybrid by accident.” Let’s be frank: you are probably doing hybrid by accident – just about everybody is. Hybrid by accident is: Integrating public cloud with on-premises tech without standardizing on a common infrastructure-as-code practice Shadow IT cloud “experiments” that suddenly […]
Is EA going anywhere?
This is a legitimate question after so many years of status quo.There is no proof that EA, as the Enterprise Model, exists today. There is no EA model, I could see, we can inspect and navigate but stories about the hard EA experience.
There is n…
The method to model your system, FFLV-GODS (ii)
continuing from
The method to model your system, GODS (i).
The method to model your system (i)
continuing from
If your Business Architecture framework does not return results follow this
The most recent large attempt to model a system took place in software with Object Oriented (OO) methodologies. Unfortunately UML, the ultima…
Smartphones are dead. Long live smartphones!
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need. Due to Android’s massive fragmentation, Google needs to control the distribution of its services, to reduce its traffic acquisition costs and to […]
The 2017 Enterprise Architecture Awards
This Year’s Winning EA Initiatives, Brought To You By Forrester And Infoworld, Drive The Customer-Obsessed Digital Business Any enterprise architects worth their salt can tell you how strategic enterprise architecture is, but the fact is that most EA programs struggle. The problem? Getting the enterprise to act strategically in the face of the need for […]
The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]
VR and AR Offer Innovative Solutions For Real B2B Marketing Problems
If you’ve ever encountered virtual or augmented reality in the business world it was likely at an event or tradeshow where a company had an AR/VR demo at their booth to draw in “traffic.” While this is certainly a valid marketing use case, it’s not all this technology has to offer B2B marketers. Although related, […]
Forrester’s B2B Marketing Forum Reinforces The Concept Of “Customer As Compass” (And Covers What To Do About It)
I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October 5 and 6, 2017). We have an incredible agenda with a fantastic lineup of inspirational speakers. What’s unique is that we’ve designed the agenda to help B2B marketing leaders succeed at […]
Thinking of hiring a product manager? Read this first.
Do you currently have someone in your organization who fits this job description? If not, then it’s time you do. In the past year, we’ve seen a spike in inquiries on the topic of product managers, primarily from brands that are considering embedding this role into their organization for the first time. Why now? The […]
Forrester Gathers Experts Across Disciplines To Tackle Europe’s Most Pressing Privacy, Security, and Trust Challenges
Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics. Together, Forrester analysts and leaders from firms like ABN […]