#eavoices
The Digital Business
The current situation There is a huge gap in insight as to what a digital business really is. Today when I hear business leders talk about going digital it’s mainly revolving around four scenarios. The first scenario is to connect all the systems together though some sort of integration. The second scenario is to reach […]![]()
We Deliver Decisions (Who Needs Architects?)
What do medicine, situational awareness, economics, confirmation bias, and value all have to do with all have to do with the architectural design of software systems? Quite a lot, actually. To connect the dots, we need to start from the point of view that the architecture is essentially a set of design decisions intended to […]![]()
The pitfalls of Sharing
continuing
Not every industry is suitable for Sharing as yet but only the some delivering services to the public such as hospitability, transportation, logistics, leasing… where the participants own the means of the trade and can work individu…
Forrester’s 2016 Predictions: Turn Data Into Insight And Action
Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 2…
Forrester’s 2016 Predictions: Turn Data Into Insight And Action
Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 2…
Are your employees taking initiatives ?
Employees may sometimes follow their own ideas or instinct. It is good to have engaged, motivated and creative people to favour innovation and progress in the company but this may also induce a problem of cohesion and coherence by preventing a concerted and guided effort towards a common goal. When a concerted effort is necessary, uncoordinated initiatives is […]
Planning fallacy
When I started working in architecture, architects were often classified as project managers. The more technical were called technical project managers and the the more business orientated were classified as Business Analyst/Project Manager. one element that has remained from that time is that an architect is expected to be good at project planning. The problem … Continue reading Planning fallacy →
Some basic business capability map patterns (level 0)
Don’t be scared, level zero in a capability map is just a way to structure the map so that we have a consistent way of communicating. It’s really not that important if all you wish todo is create an excellent set of capabilities for your business. However if you are intent on changing the foundation […]![]()
Modernizing the modernization strategy
I was amused this week to be contacted by Researchgate, a syndication platform that have somehow republished my paper Enterprise resource planning: Componentizing the enterprise application packages that was originally published in April 2000 by the ACM. [ref 1] It was entertaining reading something I authored over 15 years ago, but quite refreshing that much of the thinking makes sense today. The gist of the paper was to discuss how some of the package vendors had responded to the impending Y2K event by componentizing and service enabling their packages, many of which at that time were exemplars of the worst monolithic application architecture (sic). At that time I observed that the componentization was a key factor in the huge growth of the EAI (enterprise application integration) market, and provided a genuine alternative to the conventional “buy or build” choice by enabling “buy, build or reuse”.
And this is really where my thinking has evolved considerably. Fifteen years ago we were very focused on transactional systems with a much lower requirement for flexibility. Today, and indeed for the past decade, I advise a radically different approach which is much more strongly business focused.
All too often the big question that bubbles to the surface is “should we buy or build?” And not surprisingly the buy option is often seen as an easier option because current systems are viewed as problematic and the organization has little or no competence in large scale systems development. In fact, for many organizations that have outsourced IT, development is not seen as a core business capability. So the question of buy or build becomes focused on whether a suitable package exists at an affordable price, where suitable means “supports our processes and information needs as we understand them today”. And package vendors are well equipped to demonstrate how they have readymade and low risk capabilities that have high levels of configurability.
These days I advise a focus on just two important questions:
Modernizing the modernization strategy
I was amused this week to be contacted by Researchgate, a syndication platform that have somehow republished my paper Enterprise resource planning: Componentizing the enterprise application packages that was originally published in April 2000 by the ACM. [ref 1] It was entertaining reading something I authored over 15 years ago, but quite refreshing that much of the thinking makes sense today. The gist of the paper was to discuss how some of the package vendors had responded to the impending Y2K event by componentizing and service enabling their packages, many of which at that time were exemplars of the worst monolithic application architecture (sic). At that time I observed that the componentization was a key factor in the huge growth of the EAI (enterprise application integration) market, and provided a genuine alternative to the conventional “buy or build” choice by enabling “buy, build or reuse”.
And this is really where my thinking has evolved considerably. Fifteen years ago we were very focused on transactional systems with a much lower requirement for flexibility. Today, and indeed for the past decade, I advise a radically different approach which is much more strongly business focused.
All too often the big question that bubbles to the surface is “should we buy or build?” And not surprisingly the buy option is often seen as an easier option because current systems are viewed as problematic and the organization has little or no competence in large scale systems development. In fact, for many organizations that have outsourced IT, development is not seen as a core business capability. So the question of buy or build becomes focused on whether a suitable package exists at an affordable price, where suitable means “supports our processes and information needs as we understand them today”. And package vendors are well equipped to demonstrate how they have readymade and low risk capabilities that have high levels of configurability.
These days I advise a focus on just two important questions:
The New Economics of Manufacturing
Popped over to Turin this week to give a presentation at a seminar on the Future of Manufacturing.
A lot of the other presentations focused on the technology (3D Printers, Cyber-Physical Systems, Internet of Things), so I wanted to look at the broader economic picture. I drew some inspiration from a recent interview with the French writer Jacques Attali, who predicted the crisis in the music industry.
“For Attali, music is not simply a reflection of culture, but a harbinger of change, an anticipatory abstraction of the shape of things to come.” (from a review of Attali’s 1985 book Noise)
Attali now says manufacturing will be hit by an identical crisis – this time caused by 3D printing. Apparently some spare parts have already started to appear on pirate websites. Thus instead of paying the manufacturer for a spare part, you might be able to download and print it yourself. Given that many manufacturers sell their products at low margin, in order to make money from spare parts and maintenance, this could seriously disrupt the economics of manufacturing.
By the way, making money from the consumable part of the product is a very old idea – business schools usually attribute the idea to Gillette’s strategy of giving away the razors in order to sell the blades, although Randy Picker argues that the history of Gillette’s innovation was a bit more complicated than the usual story.
There are two possible responses to this challenge. Firstly a shift from the cost of the fabrication to the cost of the materials. The materials used by 3D printers are very expensive compared with normal material. And secondly, designing the whole product to frustrate the use of generic spare parts.
We can see both of these tactics in the world of 2D printers. Printers for home use are really cheap, but the replacement ink cartridges cost almost as much as the printer. Printer ink is the most expensive liquid most people ever buy – much more expensive than good champagne. Or for that matter, human blood. (Not that I’ve ever needed to buy any, thank goodness.)
Which brings us to the second tactic. Yes you can refill ink cartridges or use generic replacements. But the printer can be equipped with software to detect and frustrate this, degrading its performance and efficiency when it detects a third party or refilled cartridge. As we discovered in the Volkswagen “defeat device” scandal, the embedded software in any product may be designed to serve the commercial interests of the manufacturer rather than the consumer.
Manufacturing is shifting away from products (including spare parts) and towards services. Instead of trying to sell you overpriced tyres, the car manufacturer must make sure that only its accredited partners have the software to balance the wheels properly. In other words, not just architecting the product or even the process, but architecting the whole ecosystem.
And of course, music the harbinger. Famous popstars used to do free concerts in order to sell more albums. Now they might as well give away the albums in order to sell more concert tickets.
But we’ve been here before. Attali makes the point that when musicians in the 18th Century – like the composer Handel – started selling tickets for concerts, rather than seeking royal patronage, they were breaking new economic ground. They were signalling the end of feudalism and the beginning of a new order of capitalism.
Related Posts
Defeating the Device Paradigm (October 2015)
Weaving in Three Dimensions (November 2015)
Right to Repair (March 2017)
Other Sources
Alex Hudson, Is digital piracy possible on any object? (BBC Click, 9 December 2013)
Randy Picker, Gillette’s Strange History with the Razor and Blade Strategy (HBR Sept 2010)
Sam York, The pop star and the prophet (BBC News Magazine, 17 September 2015)