Prioritize Culture Change To Accelerate Digital Transformation

Digital transformation will demand changes to your strategy, technology, processes, and organizational structure — and culture is the glue that brings it all together. Without addressing the human element, your digital transformation will either strugg…

Accelerate Your Culture Practices For Digital Transformation

Successful digital transformations are underpinned by a strong digital culture, which is a huge enabler of change. But, for most organisations, cultural change is still the largest barrier faced for successful transformation and the most difficult to o…

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

Three things I never expected Marc Pritchard to say…but every marketer needs to hear

P&G CMO Marc Pritchard keynoted today’s ANA Media Conference and exhorted the marketing industry to disrupt and reinvent the craft of marketing: Quote #1: “Disrupt mass marketing” Yes you are reading that right. The company that i…

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…