Aggregated enterprise architecture wisdom
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]
If you’ve ever encountered virtual or augmented reality in the business world it was likely at an event or tradeshow where a company had an AR/VR demo at their booth to draw in “traffic.” While this is certainly a valid marketing use case, it’s not all this technology has to offer B2B marketers. Although related, […]
I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October 5 and 6, 2017). We have an incredible agenda with a fantastic lineup of inspirational speakers. What’s unique is that we’ve designed the agenda to help B2B marketing leaders succeed at […]
Do you currently have someone in your organization who fits this job description? If not, then it’s time you do. In the past year, we’ve seen a spike in inquiries on the topic of product managers, primarily from brands that are considering embedding this role into their organization for the first time. Why now? The […]
Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics. Together, Forrester analysts and leaders from firms like ABN […]
I am very excited to announce the new version of Enterprise Studio and an all new Web Portal. This release includes many new capabilities making our software suite more powerful than ever. Next to our excellent modeling, repository and anal…
On October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India. Now in its fourth year, Big Billion Day has expanded from a one-day event to five days. In 2014, Snapdeal launched […]
Why is journey analytics such a hot topic? Because it can help firms move the needle on customer obsession. That’s why after months of research — including in-depth briefings, demos, and customer references — we’re excited to announce the release of not one but two Forrester Wave’s focused on customer journey analytics platforms! Customer journey […]
Today there is no proper method to model your enterprise, no matter what they say. We haven’t seen so far in the public domain models that illustrate the architecture of an enterprise so that you can understand what you would get as EA.
Moreover,…
The moment we start searching for an Enterprise Architecture (EA)example we begin realising that something is fishy. There is hardly any. Yet, the media abounds in stories about the experiences we had in working towards achieving EA. Some claim success…
The Open Group is pleased to announce the piloting of our Open Badge program for the professional certification programs. Over the coming months, we will be issuing digital badges for all of The Open Group Certification Programs. These web-enabled badges will allow everyone with an Open Group certification, to clearly, more simply, and consistently promote their Open Group credentials online.
I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A late growth spurt made all that go away, but it left me with a lingering fondness for smallness. Small can be good. But is small, good, in marketing? The activist […]