The Preparation of the Enterprise for the Digital Transformation

It is good to prepare the enterprise for the incoming digital transformation. Because it may have a brutal pace.
Here are six proposed best practices for rendering the Enterprise ready for the Digital Transformation. Failing to apply them may delay acc…

Human + Machine: Forrester’s CXSF Forum, 10/19 – 10/20

Forrester’s CX team is putting the final touches on Human + Machine, our customer experience forum in San Francisco for 2017.  This year we shine a spotlight on how AI can improve customer experience. That includes both how companies innovate with AI today, and the most exciting opportunities for tomorrow. We’re starting out with a case […]

Digital Influence Drives Online Non-Life Insurance Sales In Europe

European insurance buyers increasingly research their purchases online. Forrester’s new Online Insurance Forecast, 2017 To 2022 (EU-7) shows that online research influences half of all new insurance sales. The forecast analyses the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The […]

Another Mobile Feature Banks Should Offer: Subscription Management

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]

Inbound 2017: Bringing Sexy Back With Attention On The Individual!

This is the first Inbound (in the three I’ve attended) that focuses overwhelmingly on the power of the individual. Every conference has the typical product and tactical sessions, but this year, the sessions fell into three categories: improvement of the self; organizational momentum; and tactics. Inbound 2017 made it sexy to embrace this concept: If […]

It’s Time B2B Marketing Hits The Restart On Social Media

After a promising start a decade ago, social media has long been stuck in a rut of diminished expectations and attention. Social was originally expected to function as the omnipresent lens through which companies could understand and engage their buyers. But, instead — during an age of increasingly revenue-obsessed marketers – social media became regarded as […]

SMB Commerce Platforms Are Now A $1 Billion Market

Commerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […]

Digital Studios Pave The Way Toward Service Innovation

Every major services company now offers its clients a digital studio experience — but many companies are struggling to understand what exactly they are and why they exist. Since becoming an analyst at Forrester a month ago, I’ve been asked many times “What is the role and focus of these studios?” It’s a good question. […]

September Song

  It’s the end of September. The leaves are starting to turn in earnest now.  Many already lie on the ground, waiting for me to sweep them up. The first chestnuts have fallen too (reminder to self – collect some before they’re all gone). The last few days have all started with mist – each […]