Technology

Move to Cloud Need Not Be Sensational

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As the cloud computing adaption and maturity accelerates, a number of case studies of early cloud migration are emerging. Ironically most of such case studies often talk about success of such migration and dynamic business and technology benefits it de…

Management Information for Managing Innovation

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Management information is not particular difficult to produce, it is difficult to make use of. Management information can be produced in quite a few ways and supported by quite a few methods, but too much management information will eventually clutter the line of sight of the decision makers and as such work against holistic management. […]

Contrasting Tale of Two Retailers – ASOS and Marks & Spencer

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I have been regularly tracking the developments for both these retailers over the past few years on my blogs. But the growing contrast between their performance couldn’t be more obvious than comparison of latest financial performance numbers. To be fair, M&S and ASOS is not a like for like comparison. M&S is your traditional, conventional, respected high street retailer. Probably in league of its own along with only a few other retailers such as John Lewis. While ASOS is the new kid on the block, fresh, young, vibrant and bold online retailer who has challenged every conventional retail wisdom and won almost on all occasions. Both are highly successful and set benchmark in a way for their respective retail segments. Hence the comparison is far more interesting because, in reality this is not so much a comparison between two retailers rather between two different retail business models. 
Photo Credit: Reuters/Paul Hackett
As for the actual financial performance, Marks and Spencer have posted the worst trading results in three years, with clothing and homeware down 6.8 per cent. The company said that clothing sales had been affected by stock issues, as well as the wet weather. In the first half of the year, M&S said it had run out of some of the best selling womenswear. These are the weakest set of quarterly figures the retailer has published since spring of 2005. Food sales in the UK rose 2.9pc but this was not enough to offset the slump in general merchandise, dragging total group sales down 0.7pc
Photo Credit: ASOS
In contract ASOS has had an impressive year, posting results ahead of expectations. Profits jumped 43% to £40.9 million. Revenues also showed strong growth, with the company taking £495 million compared with £340 million the previous year. The company’s international business lead the growth, with sales up 103% over the period, while UK sales only grew 7%. Australia, Russia, Singapore and China were highlighted as sales-boosting countries, while new websites were launched in Italy, Spain and Australia.
Above financial highlights drop enough hints about the reasons behind this contrasting performance:
  • Focus on international growth strategy and its successful execution
  • Successful adoption of new and evolving retail technologies
  • Product and portfolio innovation
  • Identification and strategy for growth customer segments
  • Better Supply-Chain integration with new technology distribution models
  • and i am sure there are a few more core retail seasonal trends, weather impact etc.
Let me also qualify my thinking on this blog by stating that though these are contrasting results, I have no doubt that M&S is and will remain one of the strongest retailers of the conventional high street model. And even M&S is implementing a few new technology led multi-channel strategies successfully. However, the new and evolved Retail Reference Architecture continues to differentiate ASOS from its conventional competitors. And to an extent, retailer like ASOS is creating new market places where traditional retailers are struggling to reach and expand. The company’s website attracts 16.6 million unique visitors a month and had 8.7 million registered users at the end of June. Technology is a key enabler for ASOS and this is proven by the fact that, ASOS sells more than 50,000 branded and own-label product lines, with around 1,500 new lines being introduced each week. This is agility in action and this is yet again a classic case study of how technology can truly provide a competitive advantage to business and operations of an enterprise.

References:

Contrasting Tale of Two Retailers – ASOS and Marks & Spencer

by
I have been regularly tracking the developments for both these retailers over the past few years on my blogs. But the growing contrast between their performance couldn’t be more obvious than comparison of latest financial performance numbers. To be fair, M&S and ASOS is not a like for like comparison. M&S is your traditional, conventional, respected high street retailer. Probably in league of its own along with only a few other retailers such as John Lewis. While ASOS is the new kid on the block, fresh, young, vibrant and bold online retailer who has challenged every conventional retail wisdom and won almost on all occasions. Both are highly successful and set benchmark in a way for their respective retail segments. Hence the comparison is far more interesting because, in reality this is not so much a comparison between two retailers rather between two different retail business models. 
Photo Credit: Reuters/Paul Hackett
As for the actual financial performance, Marks and Spencer have posted the worst trading results in three years, with clothing and homeware down 6.8 per cent. The company said that clothing sales had been affected by stock issues, as well as the wet weather. In the first half of the year, M&S said it had run out of some of the best selling womenswear. These are the weakest set of quarterly figures the retailer has published since spring of 2005. Food sales in the UK rose 2.9pc but this was not enough to offset the slump in general merchandise, dragging total group sales down 0.7pc
Photo Credit: ASOS
In contract ASOS has had an impressive year, posting results ahead of expectations. Profits jumped 43% to £40.9 million. Revenues also showed strong growth, with the company taking £495 million compared with £340 million the previous year. The company’s international business lead the growth, with sales up 103% over the period, while UK sales only grew 7%. Australia, Russia, Singapore and China were highlighted as sales-boosting countries, while new websites were launched in Italy, Spain and Australia.
Above financial highlights drop enough hints about the reasons behind this contrasting performance:
  • Focus on international growth strategy and its successful execution
  • Successful adoption of new and evolving retail technologies
  • Product and portfolio innovation
  • Identification and strategy for growth customer segments
  • Better Supply-Chain integration with new technology distribution models
  • and i am sure there are a few more core retail seasonal trends, weather impact etc.
Let me also qualify my thinking on this blog by stating that though these are contrasting results, I have no doubt that M&S is and will remain one of the strongest retailers of the conventional high street model. And even M&S is implementing a few new technology led multi-channel strategies successfully. However, the new and evolved Retail Reference Architecture continues to differentiate ASOS from its conventional competitors. And to an extent, retailer like ASOS is creating new market places where traditional retailers are struggling to reach and expand. The company’s website attracts 16.6 million unique visitors a month and had 8.7 million registered users at the end of June. Technology is a key enabler for ASOS and this is proven by the fact that, ASOS sells more than 50,000 branded and own-label product lines, with around 1,500 new lines being introduced each week. This is agility in action and this is yet again a classic case study of how technology can truly provide a competitive advantage to business and operations of an enterprise.

References:
ASOS 

How not to do social-business

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At the Dachis Social Business Summit, one of the presenters, from Forrester, showed off their notion of the Always-Addressable Customer – combining geolocation and mobile to tailored marketing-messages. The presenter was clearly excited about it, and the two examples she showed…

Watching Hofstadter’s Ants

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For every innovation in technology there have been corresponding innovations in how we use information. For a lot of us social media is a ‘meh’ technology. Perhaps we maintain the semi-obligatory Facebook page, tweet our tweeps over breakfast, dabble a bit in Google+, and poke around on Pinterest for gift ideas. If that’s you, you […]

Thinking Differently…. By Design

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For years the failure of production IT to deliver fully on its own vision has been in large part due to constantly attempting to solve design problems with management thinking. These days, the abiding anxiety of large-scale production IT is expressed most often through the ‘alignment’ cliche. Forget the specifics for a minute. Suffice to […]