Aggregated enterprise architecture wisdom
I am very excited to announce the new version of Enterprise Studio and an all new Web Portal. This release includes many new capabilities making our software suite more powerful than ever. Next to our excellent modeling, repository and anal…
On October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India. Now in its fourth year, Big Billion Day has expanded from a one-day event to five days. In 2014, Snapdeal launched […]
Why is journey analytics such a hot topic? Because it can help firms move the needle on customer obsession. That’s why after months of research — including in-depth briefings, demos, and customer references — we’re excited to announce the release of not one but two Forrester Wave’s focused on customer journey analytics platforms! Customer journey […]
Today there is no proper method to model your enterprise, no matter what they say. We haven’t seen so far in the public domain models that illustrate the architecture of an enterprise so that you can understand what you would get as EA.
Moreover,…
The moment we start searching for an Enterprise Architecture (EA)example we begin realising that something is fishy. There is hardly any. Yet, the media abounds in stories about the experiences we had in working towards achieving EA. Some claim success…
The Open Group is pleased to announce the piloting of our Open Badge program for the professional certification programs. Over the coming months, we will be issuing digital badges for all of The Open Group Certification Programs. These web-enabled badges will allow everyone with an Open Group certification, to clearly, more simply, and consistently promote their Open Group credentials online.
I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A late growth spurt made all that go away, but it left me with a lingering fondness for smallness. Small can be good. But is small, good, in marketing? The activist […]
As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging […]
Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […]
Come with me on what I’m calling a random walk with James McQuivey. This walk is through Ikea. I went there in search of a simple question: What is it about this experience that gives Ikea one of the top performing Brand Energy scores in our recent Brand Energy Framework debut? One answer we already […]
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]
For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. “How will I know my ABM program is working?” I was after the end-all be-all answer, […]