Link: Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t) – HBR
From the esteemed Jeanne W. Ross on studying customer obsessed, digitally ambitious Nordstrom: DON’T: Only a small percentage of companies will gain competitive advantage from [social, mobile, analytics, cloud, and internet of things] SMACIT technologies. Those that do will focus less on the individual technologies and more on how they rally all those technologies, in […]