vision

Ten Predictions for Business Architecture in 2020

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Architects of all types like to peer into the future and I am no different. When my Forrester colleague, Gordon Barnett, mentioned he was working on a new report on the state of business architecture in 2020, I thought it was time for me to look into my business architecture crystal ball. For the record, […]

Why You – Yes YOU – Need a Vision

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You need a vision for your organization. Not some marketing jingle for your clients and stakeholders but a clear and meaningful view of where you want your organization to go. A view that might be informed by your manager and clients, but not driven by them. When I ask middle and first level managers why […]

Why You – Yes YOU – Need a Vision

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You need a vision for your organization. Not some marketing jingle for your clients and stakeholders but a clear and meaningful view of where you want your organization to go. A view that might be informed by your manger and clients, but not driven by them. When I ask middle and first level managers why […]

Future State versus Vision – Where are you headed?

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Many business architects and strategists use the terms “vision” and “future state” synonymously. While similar in the sense that both are describing a future target, they are distinctly different concepts aiming at different types of change. Since creating a long range target is often the first step of major change initiatives, getting this wrong can […]

Creating a Powerful Vision

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Organizations with a strong inspiring vision of who they want to become have higher levels of performance than purely goal-based organizations. If you aren’t sure you need to create a vision statement for you organization, go back and read “Why Most Organizations Have Weak Visions.” A powerful vision statement clarifies management’s aspirations. It sets broad […]

Why Most Organizations Have Weak Visions

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We do a lot of strategy work with organizations big and small. It is very curious to me that few organizations create strong vision statements. A powerful vision statement clarifies management’s aspirations. It sets broad direction and inspires people to go beyond the norm. If you create a set of reasonable goals people will meet […]

Marketing and the service-oriented enterprise

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As the economy shifts ever onward from manufacturing toward services, how do marketing and market-relationships need to change with this shift? And what enterprise-architectures do we need to support this? [In part this is a follow-on from Dave Gray’s excellent Dachis Group article ‘Everything is a service’: I strongly recommend to read that post first […]

For or against?

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Looking at your enterprise vision – or any kind of future intent – is it defined in terms of being for something? Or against something? That distinction can sometimes seem subtle – yet it’s very important indeed… On the surface, it always seems a lot easier to be ‘against’ something. Many NGOs define themselves this way; […]