Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

AWS Broadens Focus On Innovation Acceleration

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digita…

Four Forces Drive The Consumer’s Tech Stack

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forreste…

Service, product and architecture terminology

This one’s a follow-on to the ‘Service, product, service‘ post, but with an emphasis on the role of architecture-terminology itself, rather than any specific item referred to by that terminology. This starts with a private LinkedIn-message that a colleague sent