The 5 Laws of Engagement

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Law 1: We seek comfort in relationships: Surround us with community, which we’ve seen success with like Facebook, Twitter and 4chan. Most interestingly is PostSecret, an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.

Law 2: We all have something to say. So give us tools to express ourselves. Tools include comments, notes, and all the fun things Facebook has given us with Timeline, etc.

Law 3: We need to feel important. Use rewards to make us feel special. How do you make people feel special? One way is through exclusivity like Gilt Group. One way is through badges on Foursquare.

Law 4: We are hypnotized by beauty. Give us something beautiful to look out. Flipboard puts the image first. Instagram is a series of beautiful images within a community.

Law 5: We are captivated by the unknown. So target our curiosity. Foursquare does this with points! Pinterest does with page after page of constant intrigue.

Posted via email from Jeffrey Blake – The Enterprise Architect | Comment »

More on EA and asset-types [1]

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What are the different types of assets that we need to deal with in an enterprise-architecture? What implications arise across the architecture from the differences between these types? [I know I usually write too long, so as a kind of trial-run, I’m splitting up this original long-post into four smaller ones: please let me know […]

This is what I talk about when I say capability

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This post has been updated, and all updated text should be highlighted blue. I was asked the question I love to get the other day, “what do you mean by capability?”. I usually try to be brief when I explain my point of view and so I was this time to. However in this post […]

Once more unto the breach, dear friends…

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“…once more, or fill up the wall with our English dead” – to quote Shakespeare’s Henry V… Because, yes, it’s Himself the Welsh Dragon that’s at it again, in yet another public attempt to denigrate me, my work, and, of course, my professional credibility, competence, integrity, and the rest. Of course. Oh no, not again… […]

Looking at the big picture

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In case you’ve been wondering why I’ve been ranting about those apparently-abstract ideas about ‘Possessed by possession‘ and the like… What I’ve been calling ‘Really-Big-Picture enterprise-architecture‘ is about looking at how we can apply enterprise-architecture ideas at a much larger scale, right up to a fully global scope. The simplest way to describe this is as […]

Charisma, connection and brand

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How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with ‘self-as-brand’? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: unorder: RT @thaler: Yesterday, in a program for Brazilian professional communicators, a participant defined charisma as the ability […]

Well on our way to 2019

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I just viewed a new video from Microsoft about their future vision of our lives in 2019. Which is a great video offering a glimpse of things to come. Although, I was thinking that we probably won’t have to wait until 2019 to see these new technologies come to life. I had my process and case […]

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