Aggregated enterprise architecture wisdom
Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and the…
Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn&#…
At the end of last year my colleague Alex Causey and I conducted the first European Retail Wave, evaluating the functionality and usability of 10 retailer’s mobile websites. These retailers spanned the UK, France and Germany, including both pure player…
I have been working on a strand of research for about a year, delving into the ways that the internet of things (IoT), machine learning, augmented reality, and digital transformation affect traditional industrial firms, their partners, suppliers, compe…
At the NRF Big Show a few weeks ago, I was struck by the buzz around the Innovation Lab. The showcase exhibitor area was continually packed with attendees waiting their turn to speak with new tech and start up representatives. Solutions ranged from on …
I am now Forrester’s global DevOps lead serving Infrastructure and Operations (I&O) professionals! I’ve been with Forrester for almost a year now, and it’s been a great experience. Last year, I updated our coverage of core IT service manageme…
This week, three American companies announced a joint venture to sort out healthcare for their own employees. Ambitious, huh?This is not the first time large American companies have tried to challenge tho market power of healthcare providers. According…
From Previous PartsPart 1 discussed the four ages of mankind. The first was the Age of Speech; for the first time humans could “learn by listening” rather than “learn by doing”; that is, data could be accumulated, communicated, and stored by verb…
From Previous Parts
Part 1 discussed the four ages of mankind. The first was the Age of Speech; for the
first time humans could “learn by listening” rather than “learn by doing”; that
is, data could be accumulated, communicated, and stored by v…
#DTQuickBytes Your CEO may be the exception that proves the rule. But most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years. They think they do, but they typically limit their …
It’s been six years since I started researching digital transformation in enterprises. My curiosity about digital transformation stemmed from my earlier research into how technology was helping create winners and losers Forrester’s Customer…
Research for your Journey to the Future In our everyday research, Gartner asks the question, “How can we help?” Gartner Predicts research asks the question, “Where will you need help tomorrow, and how will you make that journey?” In a recent research note concerning the future of enterprise architecture into 2020 and on to 2022, we […]
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