Aggregated enterprise architecture wisdom
Marketers are increasingly under pressure to show that their digital marketing investments are generating returns. Large firms like Unilever have moved to more regularly reevaluate their marketing spending as part of a shift to zero-based budgeting — a…
Over the years, I have been gathering links and metadata about enterprise architecture relevant resources, books, and most recently, academic articles. I share this over at EnterpriseArchitecture.dk. Back in 2005, I called it my personomy. Over the years, it has become quite a large collection with over 1500 resources. I try and tidy up dead…
continuing from
Gartner Top Strategic Predictions for 2018 and Beyond
Gartner’s predictions for next year and beyond
It’s been a while (Oct 8), but the answer for the Quiz Question had to wait for the release of this renewed website. I put out a quiz question and received various answers. The best answers were by Samuel Rinnetmäki… Read More Answer for &…
continuing from
Gartner Top Strategic Predictions for 2018 and Beyond
Gartner’s predictions for next year and beyond
Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their inte…
Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in…
Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation, minimum viable products, and labs are so 2017. In 2018, …
Web Summit 2017 took place from November 7 to 9 in Lisbon. It can come across as a chaotic event without any clear direction, and, as at last year’s Web Summit, there was no single overarching theme. But this is its very strength. Web Summit throws an …
Gartner Top Strategic Predictions for 2018 and Beyond.
Here they are, commented. But to me they sound like the de facto situation of today.
1. Consumers Favor Visual and Voice Search
That was on the cards for a some time n…
The sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%. 60%!?!?!? Cue the panic, right? Not so fast. With companies like Facebook making up t…
A common feature in the threat intelligence platform (TIP) space is aggregation of data and providing an interface for managing threat intelligence — this seems to be where the product visions diverge. While many of these platforms have been arou…