How To Prepare For AR, VR, And Next Generation Experiences

How can a company receive $1,9 billion in funding, be valuated $6bn and not even have launched a commercial product? There must be some magic here. Precisely! Adi Robertson is right to ask “why do people keep giving Magic Leap money?” One of the obviou…

How do your customers search and find?

Search marketing has gone through lots of changes over the past several years. The most significant of those changes is the way that customers search for information, brands, and products — from primarily using Google on desktop computers to usin…

Selecting an Emerging Technology? Let Forrester Help You With Our New Technology Portfolio

A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for business leaders are high — a wrong investment could put your firm out of business; make the ri…

What Could Next-Gen Financial Coaching Look Like?

Over the past decade, Forrester has written extensively about the evolution of digital money management (AKA personal financial management, or PFM). Digital money management promises to give millions of people the financial education, budgeting tips, financial guidance, and advice that they sorely need. Yet, despite customers needing financial advice as much as ever, early implementations […]

Empathy And Disruption: Partnering Together For A Better Brand Experience

Perhaps it’s curiosity that fuels my excitement when discussions about disruption surface. Add empathy into the mix, and you’ve got my attention. This year’s Spredfast Summit intertwined the themes of disruption and empathy across 1.5 days, and I’ve provided a few action-oriented nuggets below just for you. A brand’s age is just a number — […]