How Salesforce Built Its Platform Business
Abstract:In 2023, Salesforce was the provider of the CRM system with the biggest market share. Besides providing a CRM software product, the company also offered an external developer platform called Salesforce Platform. Salesforce Platform enabled CR…
Topic: Business process management focuses on how the enterprise operates and delivers the results i.e. products and services to external and internal customers. Process models represent an abstract view of a business process and serve as a blueprint for implementing or improving it. A process model describes how the process works, what steps are involved,…