Consultancies Change The Game

Consultancies Arrival Disrupts Agencies Fiat Chrysler’s appointment of Accenture Interactive as the “experience agency of record” for Maserati marks the second example of consultancies winning a global marketing assignment, following Deloitte Digital’s…

Industrial Firms Must Embrace Digital As They Evolve From Grease To Code

In volatile market conditions, conservative industrial giants must move faster to survive. And this digital transformation of traditional manufacturing firms cannot — must not — simply be about making existing industrial processes more efficient. They …