Social Media

Social Collaboration: Four Steps to Success

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Co-authored with Jeff Auker Enterprise software deployments are complex, customized to each customer and incredibly time consuming. To speed rollouts and improve customer satisfaction, one of the largest software companies in the world had a gutsy idea: let customers, partners and employees communicate about implementations. If connected, they could collaborate to uncover consistencies between installations that could be replicated, saving customers money. To make it happen, IT set up ad hoc internal social networking tools […]

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  3. “None” is Not a Social Media Strategy

Web Manager University #Fedtweets Ditches Slide Deck, Gets Real with Engagement

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You can’t learn all there is to know about social media through slides, however for many the reliability of presenting off a loaded deck is too comfortable. Most can’t step away and leave it behind. I recently had the opportunity to join a group of Federal social media experts who dared to take hundreds of participants through the wilds of the the most popular social media tools in action. And […]

7 Digital Strategies of Top-Performing Companies

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Growing a multimillion dollar corporation during a recession is no small feat and it’s no accident. Companies that are swimming against the economic tide are doing things differently than those that are treading water, or worse, drowning. So, what exactly separates the best from the rest? In a world of tech-empowered consumers and employees, companies that are bucking the economic trend exhibit key behaviors that allow them to exploit technology and weave it into their […]

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Time is Running Out for the CIO to Lead on Social Media

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When I was setting my clocks back this weekend for Daylight Savings Time, I started thinking about how some CIOs are at risk of getting left behind on social media. The current situation is similar to what transpired at the dawn of e-Commerce back in the mid-90s. CIOs were dragging their feet on e-Commerce rollouts so the sales and product teams took matters into their own hands. They hired outsiders and cut CIOs out of projects. Separate […]

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  1. Social Media Monitoring and Analysis
  2. “None” is Not a Social Media Strategy
  3. CIO Guide to Social Media