Aggregated enterprise architecture wisdom
In the not so far past, when companies were adopting a new IT technology, they hired the necessary IT skills in the enterprise. But today, the Digital pace makes keeping up with the technology change a challenge.
The enterprise Big Iss…
What’s happening with that set of change-guidance tools that I’d nicknamed ‘The bucket list‘? What progress is being made to make them more accessible, more usable? The short answer: quite a lot. In particular, with huge thanks to our patrons over…
It’s the end of September. The leaves are starting to turn in earnest now. Many already lie on the ground, waiting for me to sweep them up. The first chestnuts have fallen too (reminder to self – collect some before they’re all gone). The last few days have all started with mist – each […]
The Case For Customer Empathy… Hubspot’s INBOUND 2017 slogan emphasized “Empathy.” My expectation: it would make the case to the 21,000 people in attendance that customer empathy is critical to their engagement efforts. I was for it — it’s something my research focuses on, and is something we in the CX and UX field try […]
Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors. But overall, luxury brands have been far too slow to respond to their customers’ rising digital expectations. Luxury brands, tier one through to aspirational, are now scrambling to bolster their […]
There are a lot of divergent thoughts about specific elements of TOGAF®, an Open Group standard. In conversations, the same thing is mentioned … the Enterprise Continuum. Each version of the TOGAF standard was/is intended to add to the value of the framework based upon best practices used by active Enterprise Architects. These best practices would be selected for use in a given architecture endeavor as appropriate. The TOGAF framework was never intended to be a recipe or step by step prescription.
Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. Forrester Data’s new Online Marketplace Tracker examines 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. Specific findings of the […]
How much are you spending on Marketing Technology? How do you know if you’re spending it on the right solutions? What about your peers and competitors – what are they doing? Are you sure you’re delivering what your customers really need? If you’re a B2B marketer and wondering about these or similar questions, you’re not alone. […]
Just a small note. Today, I approved the proof of the Mastering ArchiMate III book from Ingram. This means that as of now the book is in production and can be ordered. In the coming weeks it will appear for … Continue reading →
Let’s face it: voice search is incredibly over-hyped today. Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like Google Assistant to help them do their […]
It’s no secret that digitally savvy buyers are having a profound effect on selling organizations of all kinds. In the past two years, the percentage of B2B buyers who reported that they found going online superior to interacting with a salesperson increased from 53% to 68%. Come join us at Forrester’s B2B Marketing 2017 forum […]
This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. The report is based on Forrester’s CX Index™ methodology, which measures how well a brand’s CX strengthens the loyalty of its customers. We revealed the […]