Brand 2020: Act 2. Soul-Searching

A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […]

An inventory, sorted

I’ll try for another way to sort and describe the current state of that stack of tools and methods that I’ve developed over the past decade or so, to guide business change and transformation, and that, for various reasons, I’d nicknamed

A look into the 12 IT best practices you should or should not use

In 12 ‘best practices’ IT should avoid at all costs, Bob Lewis, CIO columnist, says that  “industry best practices are sure to sink your chances of IT success”…

 “What makes IT organizations fail? Often, it’s the adoption of what’s described as “industry best practices&

Back To the Future: The Benefits Of TV Advertising

Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]

European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]

Road Trippin’

I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wild. My fiance and […]

Move Big Data To The Public Cloud With An Insight PaaS

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]