Aggregated enterprise architecture wisdom
From introducing popular features that appeal to young users to designing entirely new platforms exclusive to youth, social networks are fighting to engage teens. But social media’s pursuit of teens is precarious. On the one hand, teens represent a val…
January 1 is upon us which means new year resolutions, fresh plans, and endless possibilities. One area marketers should focus on in 2018: social intelligence. Why? Social data can influence the entire enterprise and put humanity back in customer data …
Nightmare 1 – Competing with newer and nimble competition, who have better and more modern business models New start up companies are generally more nimble that established companies, but are more fragile and prone to failure once the venture capital money runs out. New start up companies may end up being very successful capturing customers […]
US companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents expect to increase spending on adtech this year, versus 45% last year. Almost one-quarter…
Target announced yesterday that it acquired a startup in the grocery delivery space called Shipt for $550MM yesterday. If you’re familiar with Instacart, you get the gist of Shipt. If not, think Uber for groceries—consumers place an order through Shi…
Achieving the TOGAF® certification is a significant milestone for over 70,000 Enterprise Architects around the world. And rightly so: the TOGAF, an Open Group standard, is one of the most widely-adopted Enterprise Architecture certifications. But for the best, learning never stops.
My fellow Americans, the FCC has finally acted on its promise to repeal the regulations known at Net Neutrality. This move has been a magnet for political debate by those on both extremes. Ignore those people. They are only wasting your time. If you be…
Agile is still alive and well and in demand, according to Forrester’s Agile adoption panel. This year, our biannual survey tracking the health of Agile initiatives focused on the main challenge: Agile at scale. As software teams get further along their…
Is there a fundamental flaw in AI implementation, as @jrossCISR suggests in her latest article for Sloan Management Review? She and her colleagues have been studying how companies insert value-adding AI algorithms into their processes. A critical succe…
I’ve been quiet on here for a while because I’ve had my head down in a major refresh of our digital research. I can’t take all the credit. Far from it. In the new year we’ll be relaunching our digital business playbooks to create a comprehensive …
Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change. Featuring: Brian Hopkins, Vice President, P…
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering to field a Search And Digital Marketing Survey to understand search marketing and other digital marketing initiatives. Search marketing…