How not to do social-business

At the Dachis Social Business Summit, one of the presenters, from Forrester, showed off their notion of the Always-Addressable Customer – combining geolocation and mobile to tailored marketing-messages. The presenter was clearly excited about it, and the two examples she showed

Efficiency, effectiveness and co-creativity

This one is a pick-up from a Tweet by Bert van Lamoen: transarchitect: The priority shift we make is from efficiency to effectiveness to co-creativity. #complexity Of course. Yes. That’s obvious, the moment I look at it. Except that I’d completely missed before now. Oops… I’ve long since drawn a distinction between efficiency and effectiveness. […]

More on identity and Mask

Who or what is ‘I’? How does our experience of ‘I’ change as we interact with our world? Yes, I do know that those questions might seem to fit more in philosophy or psychology. But as per the previous post, they also have huge ramifications in user-experience and user-interface design, in product-design, in sensemaking and […]

Identifier, identity, persona and Mask

Who or what is ‘I’? How do others recognise that ‘I’? How does that ‘I’ express itself? – with what voice does that ‘I’ speak? And how do others recognise that voice? Yeah, I know, sounds like philosophy and stuff – woefully abstract, deep and pointless. Yawn. But those ‘pointless’ questions are the core – the […]

Cycles within cycles

It’s customary at this time of year to do some kind of review: what’s happened in the past annual cycle, hopes and intentions for the next. [Sometimes these reviews can be a bit too predictable in their over-focus on prediction? As Forrester enterprise-architect Brian Hopkins put it in a nicely ironic Tweet this morning, “I predict […]

Relational-assets are not ‘possessions’

What happens when someone gets confused about the nature of different types of assets? Short answer: they try to treat everything as ‘possessions’ – and that’s when the lawyers have a field-day… A great example of this is described in a BBC article (pointed to by LinkedIn), ‘Man sued for keeping company Twitter followers‘ (27-dec-2011). […]