Aggregated enterprise architecture wisdom
Thomas Edison once said, “The value of an idea is in the using of it.” Today (many of) those “ideas” are data and the insights derived from them, and it remains true that their value is in how they are used. Simply put, data + use = value. Insights-driven companies use these data-derived insights in […]
The Open Group Future Airborne Capability Environment (FACE™) Consortium and LDRA are pleased to announce a ground breaking Naval Air Systems Command (NAVAIR) FACE™ Technical Interchange Meeting (TIM) and Exhibition, to be held on October 17, 2017 at the Holiday Inn Solomons Conference Center and Marina in Solomons, MD.
If you’ve applied for a mortgage or bought a car, it’s likely that your lender checked your credit through Experian. The company has extensive expertise in how to build and maintain good credit and for the last 4 years it’s been using live video to help deliver best practices and answer questions. Experian’s #CreditChat is […]
This engagement will help your organization increase the effectiveness of its strategy execution life cycle, starting with strategy and objective formulation and translation, to business and IT initiative planning, through project execution. You’ll dis…
More marketers in Asia Pacific (AP) are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing — but EMSS vendors’ solution availability and localization efforts vary across the region. My recently published report, Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific, helps marketers understand EMSS vendors’ […]
Forrester has covered marketing technology for 15 years, and I’ve been here for nearly 11 of them. Over the years, the MarTech landscape has exploded and what we have today is frankly an unsustainable ecosystem of thousands of software vendors that can supposedly do just about anything, except make you a turkey sandwich while you […]
We live in time where your car can order your morning latte from Starbucks, and Alexa can order your dinner from Domino’s. Early-stage intelligent agents, also called virtual assistants or digital agents, are shoring up customers’ relationships with their favorite brands. These technologies get to know the habits of the end user and automate tasks […]
Lourens Riemens, an Enterprise Architect with the Netherlands Tax & Customs Administration, will be speaking at The Open Group Amsterdam event about how the agency has used ArchiMate®, an Open Group standard, for greater consistency, overview and insight. We spoke to him in advance of the conference to get a preview.
Forrester’s has published its mid-year global tech market outlook for 2017 and 2018 (see “Midyear Global Tech Market Outlook For 2017 To 2018”). In constant currencies, we project that global purchases of technology software, hardware, and services by businesses and governments will grow by 3.4% in 2017, and by 4% in 2018. Software and tech […]
If I asked you for a list brands that might air a commercial during the Super Bowl, you’d probably include a brand like Pepsi, perhaps a Tom Brady-endorsed Foot Locker, or yet another mega consumer brand. Turns out that during the 2017 sporting event, B2B brands produced some of the most-talked-about commercials. Tom Brady put […]
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]
In 2011, when I started this blog, I wanted it to be a place for reading and as such the initial theme was just a bit busier than this one. I didn’t go that far, but you still don’t see categories, tag clouds, my Twitter feed and so on. It was only recently that I […]