Deep Work is not encouraged in the enterprise today (ii)
continuing from
When ‘collaboration’ slows down your work
Deep versus Shallow work
#eavoices
Back To the Future: The Benefits Of TV Advertising
Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]
Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World
It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Marketing 2017 forum coming up the first week of October […]
European Tech Market Will Continue To Grow Slowly At Around 2% in Euros
Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]
Road Trippin’
I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wild. My fiance and […]
ArchiMate 3.0.1
The Open Group has just released its ‘Technical Corrigendum No. 1’ (TC1) for ArchiMate 3.0 from June 2016. TC1. It is a substantial improvement over 3.0 even if it is just a minor version upgrade. Part of the change is … Continue reading →
Deep and Shallow work compete for the skilled worker time (i)
continuing from
When ‘collaboration’ slows down your work
Deep versus Shallow work
The problem is that, in the enterprise, the Deep and Shallow work compete for the same r
Move Big Data To The Public Cloud With An Insight PaaS
In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]
New Enterprise “Cloud” Integration Approach in Banking
While all four maturing digital trends – Mobile, Cloud, Delivery Optimization, Process Optimization — are interconnected, Cloud appears to be the one to make the technology c-suite (CISO, CTO and CDO) most nervous. But the potential upside of Cloud adoption brings tremendous synergy in operating costs and also helps propel innovation.
Deep versus Shallow work
continuing from
When ‘collaboration’ slows down your work
In the ‘Want to Create Things That Matter? Be Lazy’, Cal Newport defines the concepts of Deep and Sh
Brand 2020: A Manifesto In Three Acts – Act I. Crisis
THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work […]
The Battle For Talent
In last week’s episode of Forrester’s What It Means podcast, Marc Cecere and Jeffrey Hammond discuss today’s real and potentially dangerous gaps in talent — and how companies are making fundamental changes to strengthen their position in the market. Podcast Transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast What It […]