In this session, David Hood, CEO of Troux, talked about Troux’s approach to the market. He began by presenting “Zucca’s Equations”:
W2A: Where we are
W3TG: Where we want to go
HW(GT)2: How are we going to get there
He called out that the need for EA is increasing at a rate much higher than the maturity of the EA discipline, creating a gap. To fill that gap, he saw 4 keys to success:
- Start with the end in mind
- Make it repeatable
- Make it easy to consume
- Some parenting is required
In the section on censurability, David talked about visualizations, citing both the Facebook connections visualization (as an example of a beautiful visualization) and the Billion dollar-o-gram (as an example of a disruptive visualization). Visualizations of the information are important to the practice of Enterprise Architecture.
He ended with a slide containing a picture of Mary Poppins, indicating that sometimes a spoonful of sugar will be necessary to make the medicine go down. I think this goes hand-in-hand with making things consumable. Create a consumable version (sugar) of the information to get the bring light to the important information necessary (medicine) for our decisions that may have been an unknown item before.