From Business Design to Business Change (#1) – The Content Paradox

<p><span style="font-size: 11px; line-height: 19px;">Let us suppose you work in an organization that needs improvement or change. You are a member of staff whose task is to support this. Perhaps you are a business consultant, a process designer or an architect. Some strategic decisions have been made and you and your colleagues are contributing the best you can. Doing analyses, making designs, supporting members of business management. The last few years your staff team has invested and improved significantly on </span><a style="font-size: 11px; line-height: 19px;" title="Training enterprise architecture, training business process management" href="http://www.bizzdesign.com/training/">knowledge, methods</a><span style="font-size: 11px; line-height: 19px;"> and </span><a style="font-size: 11px; line-height: 19px;" title="Professional software tools are crucial for effective and efficient design, analyse and improvement of organisations" href="http://www.bizzdesign.com/tools/">tooling</a><span style="font-size: 11px; line-height: 19px;">. You have already been working hard on a coherent set of models (architecture, process, business objects?) as a basis for designing the business solutions required.</span><span style="font-size: 11px; line-height: 19px;"> </span></p><div class="captionImage left" style="width: 246px;"><img class="left" src="http://www.bizzdesign.com/assets/BlogDocuments-2/Business-Design.png" alt="Business Design" title="A solid business design is the start of " width="246" height="205"/><p class="caption">Creating a design for your business</p></div><p><span style="font-size: 11px; line-height: 19px;">In some cases this is enough for successfully facilitating business change. Indeed getting a grip on change in today’s increasingly complex business reality requires professional methods, tools and knowledge. Obviously, a thought-through business solution is a fundament for many successful business improvements.</span><span style="font-size: 11px; line-height: 19px;"> </span></p><p>In other cases solid business design work is just not enough. When you come to think of it: <em>why do you still see so many business change projects fail? And why is your serious design function in practice not always taken so seriously? And why is there a number of your good staff colleagues who are not happy or even frustrated with the impact of their work?<span style="font-size: 11px; line-height: 19px;"> </span></em></p><p><em><span style="font-size: 11px; line-height: 19px;"> </span></em></p><div class="captionImage left" style="width: 210px;"><em><img class="left" src="http://www.bizzdesign.com/assets/BlogDocuments-2/Solid-business-design.gif.png" alt="Solid Business Design" title="Sometimes business design is not enough" width="210" height="140"/><p class="caption">Getting grip on business change</p></em></div><p><span style="font-size: 11px; line-height: 19px;">If you recognize this and find the questions above relevant, please join me in this series of blogs. I have noticed it is often not a lack of analysis or design capabilities that stands in the way of success. I have also experienced that supporting a business manager is often about everything </span><em style="font-size: 11px; line-height: 19px;">but</em><span style="font-size: 11px; line-height: 19px;"> the content of the business problem. It is about context, perspective, about </span><em style="font-size: 11px; line-height: 19px;">how </em><span style="font-size: 11px; line-height: 19px;">a solution is developed, soft skills, stakes, ownership etcetera. I personally like to call this phenomena the ‘</span><em style="font-size: 11px; line-height: 19px;">content paradox</em><span style="font-size: 11px; line-height: 19px;">’. It’s influence on bottom-line results can be huge – and that interest me. These ‘other’, sometimes less-tangible, but everyday aspects might also be of interest to you in becoming more effective. In this blog series I intend to share some of my thoughts and experiences on this. The word cloud below gives a sneak preview of the concepts I expect to touch upon.</span></p><div class="captionImage left" style="width: 600px;"><img class="left" src="http://www.bizzdesign.com/assets/BlogDocuments-2/_resampled/resizedimage600386-Blog-cloud-Alex-Hendriks-BiZZdesign2.png" alt="Word cloud Alex Hendriks" title="Alex Hendriks will write about these topics in following blogs" width="600" height="386"/><p class="caption">Blog word cloud Alex Hendriks</p></div><p>So what is your personal top-3 of answers to my ‘<em>why-questions</em>’ above?</p><p>Please share your ideas on this with me at <a title="E-mail Alex" href="mailto:a.hendriks@bizzdesign.com">a.hendriks@bizzdesign.com</a>, or leave a comment. In my next post I will discuss an innovative technique for staff teams to take on their client’s perspective.</p>