Link: http://feedproxy.google.com/~r/EaPatterns/~3/EARo6xCf5og/47664497891
From EA Patterns
If you sell a problem too successfully, you will not enjoy what comes next.
Enterprise Architecture doesn’t usually decide specific action.
So be very careful about how you characterise the need for action.
A problem-focus generates conflict and disorder.
A benefit-focus generates unity and collaboration.
