5 years, 3 months ago

Marketecture – a technique every architect should learn

Link: http://blogs.msdn.com/b/martinsykes/archive/2013/05/09/marketecture-a-technique-every-architect-should-learn.aspx

One of the drivers for me to develop the content in my book "Stories that Move Mountains" was the development of many different ‘marketectures’ to help market the ideas in a new architecture. This idea resurfaced in a recent posting from Cutter.