11 years, 1 month ago

Stupid Shark Tank Tricks

ABC’s Shark Tank is something that I watch on a regular basis.  But I confess:  I haven’t bought a single product featured on Shark Tank.  I have seen very few products and ideas that I’d be interested in.  Fun to watch – but there’s always a downside… Is it worth the marketing and PR exposure to have ABC own 5% of your company (or 2% royalties) to appear on the show?  Revenue is precious.  Exposure – especially when you’re not ready for it – can lead to catastrophic success.  And most of the folks who appear on the program are nowhere near ready to manage the headaches that come with lack of “structural steel” in their companies to deal with the spotlight.

Bottom Line:  All in good fun or recipe for increased catastrophic success?