Link: http://enectoux.wordpress.com/2013/12/22/why-strategy-fails-part-one/
Originally posted on loppysmile:
Most strategies fail. Rewind. Most marketing and comms strategies fail. I’m not saying they don’t have an impact. What I mean is, most fail to achieve their stated outcomes. Downer. A lot of the time, we’re never forced to recognise that our pretty little diagrams amounted to jack. We pump out a…
