How do you feel about using the same toothbrush as a stranger (after it is cleaned)?
How do you feel about using the same fork as a stranger (say, in a cafe, after it is cleaned)?
Framing is important because it affects how we feel and how we feel affects what we do.
As a solution architect, how would you feel if,
A: You had to submit a solution architecture for approval.
B: You had to submit a solution proposal for review.
Frame things so people can feel like they are working together as peers – and the probably will.