Bouncing among cognitive sessions and weaving though the crowds, it’s not clear what hurts the most, my feet or my brain. How much of this are we to believe? What is actually deployable, affordable, and usable by mere humans, and when? The cognitive exuberance at World of Watson (WOW) was certainly exhausting and even by tech conference standards, overplayed. IBM, it’s partners, and tech analysts were much better at painting the future vision then how to break that vision into an actionable sequence of steps to be followed.
And that’s one reason, IBM’s announcement of a new collaboration product, IBM Watson Workspace, got my attention. In short, it seems a practical solution to a really bad problem, our Digital Disorder. Not to sound Trump-esk, but our daily digital lives are quickly becoming a disaster. Workspace is a group messaging tool that uses Watson to help and is now available as a “pre-view “version, basically for folks to play with. While release plans are not totally baked, rumblings are that IBM will release it on a Fremium basis- taking a page from fast moving startups.
Does Workspace have a chance? It does and here’s why. Expertise routing, recommendations, and personal assistance are the new battleground for collaboration. Let’s call it people analytics. It is the last and most important mile of a less then sterling collaboration journey. Or to put it another way, cognitive may be the last hope to relieve the Digital Disorder we have created. .