7 years, 30 days ago

Google Drives Into The Business Content Services Segment of ECM

Several Forrester colleagues and I attended the Google Next conference earlier this month, an event showcasing the Google Cloud Platform portfolio. One message, however, was distinctly NOT cloudy: Google is aiming at the enterprise market. And that includes your enterprise content.

Google Drive has been a popular offering in the cloud enterprise file sync and share market, and we evaluated it as a Leader in our 2016 Forrester Wave (subscription required). The entire G Suite application portfolio, which includes Google Drive, is now under the G Cloud line of business, an enterprise-focused team under the leadership of industry veteran (and Alphabet board member), Diane Green.

I attended sessions and spoke one-on-one with a few of the key product experts behind Google Drive. This team articulated a commitment to hear, understand, and react to the unique requirements of enterprises. This means further transparency and more rigor around roadmaps, requirements, and pace of release. Google must now find the right balance between serving the needs of large commercial customers – without losing the spirit of engineering innovation for which they are noted.

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