Chaos to Control: A Reimagined Role for the CMO in Digital Change

Link: https://www.cutter.com/article/chaos-control-reimagined-role-cmo-digital-transformation-programs

From Leadership

In Part I of this three-part Advisor series on change management, we lay out the challenges associated with change in digital transformations and explore an innovative CMO solution to those challenges that leverages data analytics and GenAI.
Leadership
Advisor