Thumbs Up for Gartner: Brand Marketing Mastery Balanced with Strategic Guardrails

Link: https://eapj.org/thumbs-up-for-gartner-brand-marketing-mastery-balanced-with-strategic-guardrails/?utm_source=rss&utm_medium=rss&utm_campaign=thumbs-up-for-gartner-brand-marketing-mastery-balanced-with-strategic-guardrails

From Enterprise Architecture Professional Journal

For more than a quarter century, I’ve made the annual pilgrimage to Orlando for Gartner’s ITxpo. That longevity alone is a testament to the brand’s enduring magnetism. Few organizations in IT, enterprise architecture, and digital transformation can claim the same global mindshare that Gartner consistently delivers. The fact is simple: Gartner has turned its conferences into one of the most…

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