Link: https://www.ardoq.com/blog/ai-first-brand-video
From The Digital Transformation Blog
Out in the wild, you get a fraction of a second to earn someone’s attention. For years, the accepted way to win that moment in B2B software was to be loud: bigger claims, brighter colors, more noise than the company next to you. It works, up to a point. It also makes most of the category look and sound the same.
