If we look at current IT-trends it is easy to say everybody has heard of Big Data. Although there are some known successes (for example US retailer Target which through its extensive data could predict pregnancy faster than the involved person) many compiling companies spend millions (or even billions) of dollars hoarding big data, without properly using it at all. According to Gartner, 85% of Fortune 500 organizations won’t be able to exploit their big data usefully in 2015. Now the key to using data at all, is knowing that you don’t necessarily need all data. As long as you know which data can be useful to your company – and maybe even more important – WHERE it is useful within your company, you don’t need to spend half of your budget on stacking information.
