#eavoices

Blockchain Fever: The Potential And Challenges Of Blockchain Technology 

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In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the […]

Brand 2020: Act 3. Redemption

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A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […]

Customer Trust And Loyalty Determine Success On The Dark Web, Too

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  This is a guest post by Salvatore Schiano a researcher serving Security & Risk Management professionals The dark web is an underground marketplace for drugs, stolen credentials, stolen financial and medical records, and other illicit products and services.  Cybercriminals use it to monetize breached data but they also use it to buy and sell exploits […]

The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

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A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.”  And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer. Today’s business buyers are increasingly self-directed: 60% prefer not […]

You Deserve What You Tolerate…

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After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are […]

The Data Digest: Understand Emotion To Drive Technology Engagement

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Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

Make The Case That CX Transformation Is Both Important And Urgent

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Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years ago. But there’s a disconnect when it comes to executing CX transformation, and the underlying issue is a lack of executive buy-in. In this on-demand webinar, the two of us […]

Academic Collaboration Fuels Innovation, And Identifies Talent

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The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services.  Many tech organizations scramble to keep up. Successful insights service providers see academic collaboration as a competitive differentiator. And, that collaboration goes well beyond setting up a booth at a jobs fair. […]

Digital Disruption, Delivery and Differentiation in Fast Food

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What are the differentiating forces in the fast food sector? Stuart Lauchlan hears some contrasting opinions from a couple of industry leaders.

In the short term, those fast food outlets that offer digital experience and delivery may get some degree of competitive advantage by reaching more customers, with greater convenience. Denny Marie Post, CEO at Red Robin Gourmet Burgers, sees the expansion of third-party delivery services as a strategic priority. So from agility to reach.

But Lenny Comma, CEO of Jack in the Box, argues that this advantage will be short-lived. Longer-term competitive advantage will depend on the quality of the brand. So from assurance to richness.

Stuart Lauchlan, Digital and delivery – which ‘D’ matters most to the fast food industry? Two contrasting views (Diginomica, 16 August 2017)

Related post: Reach, Richness, Agility and Assurance (Aug 2017)