Architectural Thinking

I’d like to thank all of the people who have enrolled in my free course about Architectural Thinking. In particular, I’d like to thank those who have provided feedback and suggestions on how to improve the course. I’ve also had three reviews – all rating the course 5 out of 5! The course is free…

Systems Thinking Complicates Things

  I’ve had the honor and pleasure of appearing as a regular on Tom Cagley‘s SPaMCast podcast for almost three years now. Before I write one of my “Form Follows Function on SPaMCast x” posts, I always listen to the podcast to make sure that the summary is right (the implication being, relying purely on […]

The Decline Of Consumer Trust And What To Do About It

In last week’s episode of Forrester’s What It Means podcast, Senior Analyst Tom Champion explains why rebuilding trust with customers is not about brand hygiene but about growth, as more and more consumers show cynicism and skepticism towards brands and convert those feelings to actions. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: […]

Brand 2020: Act 2. Soul-Searching

A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […]

An inventory, sorted

I’ll try for another way to sort and describe the current state of that stack of tools and methods that I’ve developed over the past decade or so, to guide business change and transformation, and that, for various reasons, I’d nicknamed

A look into the 12 IT best practices you should or should not use

In 12 ‘best practices’ IT should avoid at all costs, Bob Lewis, CIO columnist, says that  “industry best practices are sure to sink your chances of IT success”…

 “What makes IT organizations fail? Often, it’s the adoption of what’s described as “industry best practices&

Back To the Future: The Benefits Of TV Advertising

Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]

European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]