3 months, 5 days ago

The Decline Of Consumer Trust And What To Do About It

Link: https://go.forrester.com/blogs/the-decline-of-consumer-trust-and-what-to-do-about-it/

In last week’s episode of Forrester’s What It Means podcast, Senior Analyst Tom Champion explains why rebuilding trust with customers is not about brand hygiene but about growth, as more and more consumers show cynicism and skepticism towards brands and convert those feelings to actions. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: […]