Five Myths Of Digital Transformation

Since I first wrote about digital transformation back in 2012, the term has become wildly over-hyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’…

Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song th…