Aggregated enterprise architecture wisdom
ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM. And some of the confusion too. But here’s the thing about ABM – it does produce results for both marketing and sales. May not be this quarter, […]
Over the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […]
UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources, professional services, and research expertise. IBM’s 2016, $2.6B acquisition of Truven was one of the first signals of the epic, increasing value of healthcare data. Healthcare organizations […]
Next week at Forrester’s annual CXDC Forum in Washington, D.C., I’ll be joined by more than 200 government leaders who are leading the charge to improve CX at the federal level. Our packed agenda already includes 15+ sessions and features top CX leaders from the Census Bureau, Department of Veteran Affairs, TSA and more. We’ll […]
Recently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience. While Amazon has much to learn about retail from the brick and mortar giants, physical stores can learn a lot from how Amazon is successfully bringing the digital experience into the […]
We clashed. Often. With gusto. Gleefully. Joyfully. Even horribly, at times. But boy, was it worth it! This week I was much saddened to hear, via Andrew Josey and the Open Group blog, of the passing of two of their…
In 12 ‘best practices’ IT should avoid at all costs, Bob Lewis, CIO columnist, says that “industry best practices are sure to sink your chances of IT success”… “What makes IT organizations fail? Often, it’s the adoption of what…
In 12 ‘best practices’ IT should avoid at all costs, Bob Lewis, CIO columnist, says that “industry best practices are sure to sink your chances of IT success”… “What makes IT organizations fail? Often, it’s the adoption of what…
I get a lot of inquiries from I&O pros on configuration management. It’s a broad topic. Tools such as Chef and Puppet solve configuration management problems: what is the intended state of a given resource? There’s general agreement that this form of configuration management is essential. However, my inquiries also cover the Configuration Management Database […]
I’m pleased to announce the release of “The Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017.” A first for Forrester, this Wave dives into the world of B2B companies with $50 million to $500 million in total revenue that are looking for commerce solutions to both shift and lift revenue. Midmarket companies are […]
One size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud services. Today we released Forrester’s Commerce Suites Wave, written by Andy Hoar. This research focuses on the unique needs of midsize organizations (i.e. […]
There’s a new urgency in the marketplace: to appeal to values-driven consumers. When Forrester first started discussing the importance of corporate values many years ago, we were met with both support and skepticism. “Consumers only care about the cheapest products,” skeptics told us. “Companies only care about maximizing shareholder returns,” they said. But as recent events in the public […]