13 years, 11 months ago

Key Messages for ‘selling’ enterprise architecture to the CEO

Alex Cullen from Forrester recently posted a blog post entitled “How Would You Sell Business Architecture To Your CEO?”. To summarize as briefly as possible, Alex had no prior warning and used the following messages to ‘sell’ EA to the CEO.

EA supports consistency in the execution of corporate strategy
EA supports alignment of IT initiatives to corporate strategy
The use of capability maps