Link: http://enklare.wordpress.com/2010/09/21/iteration-2-of-the-business-model-for-mtb-stage-races/
From Achieving Business Outcome With Enterprise Architecture
In iteration #2 there are some more details and concepts has been shifted around or renamed. The basic idea is still the same. Even though the business innovation might not be visible it is in there. As time goes by details will be found, explored and put into supporting documents.
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