Link: http://enterprise-it-architecture.blogspot.com/2011/08/naming-is-everything.html
A project manager and very good friend of mine once called and asked to speak with me, urgently, and privately. I was somewhat intrigued and suspicious. She wasn’t given to flights of fancy, so I couldn’t imagine the issue.
She enters my office, closes the door, and says, “I have a problem with my team. They’ve been in a conference room all morning arguing. People all over the floor are
