Link: http://enterprisebusinessarchitecturecoach.com/design-thinking/
From Louise A Harris on Enterprise Business Architecture
I have just finished reading Roger Martin’s book “The Design of Business”. He is describing and promoting the use of “design thinking” in developing products and services. Basically he is writing about the balance of creative design and analytical design, which is a key principle behind successful business architecture. The purpose and challenge of the business architect is to facilitate innovative business solutioning and then model it in a way that it can be analyzed and refined and clearly communicated for successful implementation. Since many folks in the role of business architect have come from a business analysis or technical architecture path, it is easy to settle into analytical modelling too early in the process of defining a new business solution and thus stifle creativity and innovative thinking. A key aspect of developing a business architecture when defining business solutions is to spend time ensuring the “what” (strategy, partnerships, policy, business process, information, governance) is the most effective what for achieving desired strategic business outcomes before defining “how” (organization structure, work flow, business rules, human resources, technology, other resources) the solution can be efficiently implemented. Although Martin does not specifically discuss business architecture per se, a read through this book will stimulate your thinking in terms of avoiding the typical pit fall of focusing mostly on how to make the what better rather than first identifying the best what.
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