11 years, 2 days ago

Webinar: Selling Business Architecture

Link: http://feedproxy.google.com/~r/TheBusinessArchitect/~3/0wIJgjxs3-A/

Webinar blocksI will be presenting a webinar on Tuesday, June 4th and again on Thursday June 6th on the topic of selling business architecture. This free webinar is sponsored by Accelare and is open for anyone to attend. You can register here:


Tuesday, June 4, 2013 – 11:00AM EDT   or   Thursday, June 6, 2013 – 1:00PM EDT


Here is the overview of the session, hope you join us:

Make no mistake, business architecture is a hard sell. Today it is an intangible product with unproven benefits. In fact, selling the concept can be considerably more challenging than the actual delivery. Accelare’s experience shows that business leaders will support investing in business architecture once they experience what it can do for them, but until then they are highly skeptical. The key challenge for emerging business architects is gaining sufficient management support to prove business architecture’s value and move the practice forward. This webinar will examine the challenges of starting up a business architecture practice and present clear, actionable approaches to getting your business architecture sold and supported.

 Key Takeaways:

  • You can’t sell Unicorns
  • Why quick wins may be detrimental to your success
  • Why enterprise wide approaches don’t work
  • A six step model to sell investing in business architecture

Tagged: Business Architecture, Organization