Link: http://feedproxy.google.com/~r/ElementalLinks/~3/RJzxQs82dcA/
From brenda michelson
“The potential impact of digital technology varies widely by industry, but most enterprise leaders share an important challenge: how to get beyond the small share of the prize they are capturing today by looking for impact across the whole value chain.”
Source: Finding your Digital Sweet Spot, McKinsey
Related McKinsey Research: The Digital Enterprise