New technological developments emerge at an increasing pace. Recent examples include Google Glass, Big Data, e-Coaching, wearables, 3D printing, Internet of Things etc. The potential is considered enormous, and expectations to derive value from these innovations are sky high. We already see this around us: HEMA, a Dutch chain of retail stores recently started a 3D printing service which allows customers to design and print their own jewelry. New jewelry product lines can be designed and sold at a reasonable price, once patterns are discovered among the custom designs. Organizations have no choice than to adapt and respond to these new developments in order to survive. A digital enterprise is an organization that builds upon such digital technologies, within the organization as well as in co-operation with partners and customers, in order to create a competitive position in the market.
