Since when did data management and data governance become interchangeable?
This is a question that has both confounded and frustrated me. The pursuit of data management vendors to connect with business stakeholders, because of the increasing role business units have had in decison making and holding the purse strings to technology purchases, means data governance as a term was hijacked to snuff out the bad taste of IT data projects gone sour.
The funny thing is, vendors actually began drinking their own marketing Kool-aid and think of their MDM, quality, security, and lifecycle management products as data governance tools/solutions. Storage and virtualizations vendors are even starting to grock on to this claiming they govern data. Big data vendors jumped over data management altogether and just call their catalogs, security, and lineage capabilities data governance.
Yes, this is a pet peeve of mine – just as data integration is now called blending, and data cleansing and transformation is now called wrangling or data preparation. But more on that is another blog…
First, you (vendor or data professional) cannot simply sweep the history of legacy data investments that were limited in results and painful to implement under the MadMen carpet. Own it and address the challenges through technology innovation rather than words.