The mix of analysts who showed up to a recent Cambridge Semantics briefing illustrates a big problem data and analytics technology buyers have – too many data and analytics solutions and a ton of overlap. For example, of the five analysts who came:
One saw Cambridge Semantics as a text analytics tool — and that is true.
Another saw it as a search tool — and that too is true.
A third viewed it as a cognitive analytics tool — and that is true as well.
A fourth came because it was a “BI” tool . . . see my point?